Stran & Company, Inc. earns about -5% on invested capital, and has bought back 12% of its shares over 5 years. The cash-flow models don't apply cleanly here — the ledger says why below. Whether it’s worth owning at today’s price is the last question — and yours to answer, below.
| Figure | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|
| Revenue | $39.7M1 | $57.9M2 | $76M3 | $82.7M4 | $116.2M4 |
| Net income | $235,2405 | −$3.5M6 | −$385,0007 | −$4.14M8 | −$747,0008 |
| Operating cash flow | −$5.29M9 | −$2M10 | −$2.55M11 | $2.76M12 | −$4.67M12 |
| Capital expenditure | $388,94813 | $626,00014 | $999,00015 | $601,00016 | $823,00016 |
| Free cash flow (derived) | −$5.68M9,13 | −$2.63M10,14 | −$3.55M11,15 | $2.16M12,16 | −$5.5M12,16 |
| Total debt | $1.09M17,18 | $784,68317,18 | $019 | — | — |
| Cash & equivalents | $32.2M20 | $15.3M20 | $8.06M21 | $9.36M22 | $6.75M22 |
| Diluted shares | 21.0M | 19.2M | 18.5M | 18.6M | 18.5M |
Superscripts are receipts. Each links to the SEC filing the number came from (full list at the bottom). A derived or summed figure cites every filing line it was built from.
10 shares is a claim on $16.52 of net worth that earned you −$0.4 and generated −$2.98 of cash last year.
It earned an average -5% on invested capital over 5 years. Compare that to what it costs to fund the business.
seeing a moat in the numbers →Share count is down 12% over 5 years — management has been buying back stock, quietly handing owners a bigger slice. Total debt has fallen 100% — deleveraging.
reading capital allocation →Signals, not verdicts — read from the filings above. Numbers don’t prove a moat; they show its footprint. You decide.
Different models answer different questions — which to trust when →
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MeritValue on the App Store →- 10-K filed 2023-03-30 · period ending 2021-12-31 · accession 0001213900-23-024610 (Revenues)
- 10-K/A filed 2025-01-22 · period ending 2022-12-31 · accession 0001213900-25-005516 (Revenues)
- 10-K filed 2025-04-14 · period ending 2023-12-31 · accession 0001213900-25-031596 (Revenues)
- 10-K filed 2026-03-25 · periods ending 2024-12-31, 2025-12-31 · accession 0001213900-26-034104 (Revenues)
- 10-K filed 2023-03-30 · period ending 2021-12-31 · accession 0001213900-23-024610 (NetIncomeLoss)
- 10-K/A filed 2025-01-22 · period ending 2022-12-31 · accession 0001213900-25-005516 (NetIncomeLoss)
- 10-K filed 2025-04-14 · period ending 2023-12-31 · accession 0001213900-25-031596 (NetIncomeLoss)
- 10-K filed 2026-03-25 · periods ending 2024-12-31, 2025-12-31 · accession 0001213900-26-034104 (NetIncomeLoss)
- 10-K filed 2023-03-30 · period ending 2021-12-31 · accession 0001213900-23-024610 (NetCashProvidedByUsedInOperatingActivities)
- 10-K/A filed 2025-01-22 · period ending 2022-12-31 · accession 0001213900-25-005516 (NetCashProvidedByUsedInOperatingActivities)
- 10-K filed 2025-04-14 · period ending 2023-12-31 · accession 0001213900-25-031596 (NetCashProvidedByUsedInOperatingActivities)
- 10-K filed 2026-03-25 · periods ending 2024-12-31, 2025-12-31 · accession 0001213900-26-034104 (NetCashProvidedByUsedInOperatingActivities)
- 10-K filed 2023-03-30 · period ending 2021-12-31 · accession 0001213900-23-024610 (PaymentsToAcquirePropertyPlantAndEquipment)
- 10-K/A filed 2025-01-22 · period ending 2022-12-31 · accession 0001213900-25-005516 (PaymentsToAcquirePropertyPlantAndEquipment)
- 10-K filed 2025-04-14 · period ending 2023-12-31 · accession 0001213900-25-031596 (PaymentsToAcquirePropertyPlantAndEquipment)
- 10-K filed 2026-03-25 · periods ending 2024-12-31, 2025-12-31 · accession 0001213900-26-034104 (PaymentsToAcquirePropertyPlantAndEquipment)
- 10-K filed 2023-03-30 · periods ending 2021-12-31, 2022-12-31 · accession 0001213900-23-024610 (LongTermDebtAndCapitalLeaseObligations)
- 10-K filed 2023-03-30 · periods ending 2021-12-31, 2022-12-31 · accession 0001213900-23-024610 (LongTermDebtAndCapitalLeaseObligationsCurrent)
- 10-K/A filed 2025-01-22 · period ending 2023-12-31 · accession 0001213900-25-005516 (NotesPayable)
- 10-K filed 2023-03-30 · periods ending 2021-12-31, 2022-12-31 · accession 0001213900-23-024610 (CashAndCashEquivalentsAtCarryingValue)
- 10-K filed 2026-03-25 · period ending 2023-12-31 · accession 0001213900-26-034104 (CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents)
- 10-K filed 2026-03-25 · periods ending 2024-12-31, 2025-12-31 · accession 0001213900-26-034104 (CashAndCashEquivalentsAtCarryingValue)