Scienjoy Holding Corp

SJdata completeness 88%7 fiscal years on file

Data notes: no data for concept 'interestExpense'

The thesis, from the filings

Scienjoy Holding Corp earns about -25% on invested capital, below its ~9% cost of capital, but has diluted owners by 35% over 5 years — no moat visible in the numbers. The estimate methods put fair value between $1.35 and $4.46 a share.Whether it’s worth owning at today’s price is the last question — and yours to answer, below.

i. The business — what you’d actually own
FigureFY 2021FY 2022FY 2023FY 2024FY 2025
Revenue$262M1$283.2M2$206.3M3$186.8M4$177.5M5
Net income$26.7M6$28.3M7−$4.34M8$5.44M9−$84M10
Operating cash flow$18.3M11$8.35M12$14.5M13$9.42M14$10.1M15
Capital expenditure$218,00016$312,00017$69,00018$135,00019$120,00020
Free cash flow (derived)$18M11$8.03M12$14.4M13$9.28M14$9.96M15
Total debt$1.26M21$2.18M22$2.28M23
Cash & equivalents$37.8M24$25.4M25$28.9M26$34.6M27$44M28
Diluted shares30.8M39.3M40.6M41.6M41.8M

Superscripts are receipts. Each links to the SEC filing the number came from (full list at the bottom).

ii. Your slice — ownership made literal
If you owned
shares
Net assets behind them
$21.07
your share of equity
Profit it earned you last year
−$20.1
Free cash flow it threw off
$2.38
Debt you’d be carrying

10 shares is a claim on $21.07 of net worth that earned you −$20.1 and generated $2.38 of cash last year.

iii. Is this a good business?
Moat signal · return on invested capital
-25% avg · 5y
FY21 29%FY22 20%FY23 -2%FY24 3%FY25 -173%

It earned about -25% on invested capital against a ~9% cost of capital — below the cost of funding. The numbers show no moat.

seeing a moat in the numbers →
Management signal · capital allocation
+35% shares · 5y

Share count is up 35% over 5 years — owners have been diluted. Worth asking what they got for it. Total debt has risen 82% over the same window.

reading capital allocation →

Signals, not verdicts — read from the filings above. Numbers don’t prove a moat; they show its footprint. You decide.

iv. What it’s worth — engine v0.1.0

The 3 estimate methods that apply put fair value between $1.35 and $4.46 a share. They rest on different assumptions, so where they diverge is the story.

DCF · Growth Exit 10Y
$4.2
assumptions (10)
  • riskFreeRate4.7%
  • equityRiskPremium5.0%
  • beta100.0%
  • equityWeight85.0%
  • costOfDebtSpread1.5%
  • taxRate21.0%
  • terminalGrowth2.5%
  • projectionYears10
  • fcfGrowth0.0%
  • fcfBase$9.96M
DCF · Growth Exit 5Y
$4.46
assumptions (10)
  • riskFreeRate4.7%
  • equityRiskPremium5.0%
  • beta100.0%
  • equityWeight85.0%
  • costOfDebtSpread1.5%
  • taxRate21.0%
  • terminalGrowth2.5%
  • projectionYears5
  • fcfGrowth0.0%
  • fcfBase$9.96M
Earnings Power Value
$1.35
assumptions (8)
  • riskFreeRate4.7%
  • equityRiskPremium5.0%
  • beta100.0%
  • equityWeight85.0%
  • costOfDebtSpread1.5%
  • taxRate21.0%
  • normalizedEarnings$5.44M
  • growthAssumed0.0%
Graham Number
not applicable
diluted EPS missing or non-positive — Graham Number undefined

Different models answer different questions — which to trust when →

v. The price question — last, on purpose
Is today’s price fair?
See live price ↗
Type a price. The ledger answers.
Or set your own belief
FCF growth, next 5 years0.0%
Discount rate (WACC)8.93%
Terminal growth2.5%
At your growth, a share is worth $4.46
The three cases
Bear0.0%$4.46
Base0.0%$4.46
Bull5.0%$5.29

Bear/base/bull growth = 0% / filed history / history + 5pp. Type a price to see the return each case implies.

Default growth 0.0%= this company’s own filed history (median-to-median FCF CAGR, clamped 0–20%). Your adjustments are recorded anonymously. They become the “what do owners actually believe” dataset.

Sources — the receipts
  1. 20-F · period ending 2021-12-31 · accession 0001213900-22-027184 (Revenues)
  2. 20-F · period ending 2022-12-31 · accession 0001213900-23-033466 (Revenues)
  3. 20-F · period ending 2023-12-31 · accession 0001213900-24-036648 (Revenues)
  4. 20-F · period ending 2024-12-31 · accession 0001213900-25-033951 (RevenueFromContractWithCustomerIncludingAssessedTax)
  5. 20-F · period ending 2025-12-31 · accession 0001213900-26-047123 (RevenueFromContractWithCustomerIncludingAssessedTax)
  6. 20-F · period ending 2021-12-31 · accession 0001213900-22-027184 (NetIncomeLoss)
  7. 20-F · period ending 2022-12-31 · accession 0001213900-23-033466 (NetIncomeLoss)
  8. 20-F · period ending 2023-12-31 · accession 0001213900-24-036648 (NetIncomeLoss)
  9. 20-F · period ending 2024-12-31 · accession 0001213900-25-033951 (NetIncomeLoss)
  10. 20-F · period ending 2025-12-31 · accession 0001213900-26-047123 (NetIncomeLoss)
  11. 20-F · period ending 2021-12-31 · accession 0001213900-22-027184 (NetCashProvidedByUsedInOperatingActivities)
  12. 20-F · period ending 2022-12-31 · accession 0001213900-23-033466 (NetCashProvidedByUsedInOperatingActivities)
  13. 20-F · period ending 2023-12-31 · accession 0001213900-24-036648 (NetCashProvidedByUsedInOperatingActivities)
  14. 20-F · period ending 2024-12-31 · accession 0001213900-25-033951 (NetCashProvidedByUsedInOperatingActivities)
  15. 20-F · period ending 2025-12-31 · accession 0001213900-26-047123 (NetCashProvidedByUsedInOperatingActivities)
  16. 20-F · period ending 2021-12-31 · accession 0001213900-22-027184 (PaymentsToAcquirePropertyPlantAndEquipment)
  17. 20-F · period ending 2022-12-31 · accession 0001213900-23-033466 (PaymentsToAcquirePropertyPlantAndEquipment)
  18. 20-F · period ending 2023-12-31 · accession 0001213900-24-036648 (PaymentsToAcquirePropertyPlantAndEquipment)
  19. 20-F · period ending 2024-12-31 · accession 0001213900-25-033951 (PaymentsToAcquirePropertyPlantAndEquipment)
  20. 20-F · period ending 2025-12-31 · accession 0001213900-26-047123 (PaymentsToAcquirePropertyPlantAndEquipment)
  21. 20-F · period ending 2021-12-31 · accession 0001213900-22-027184 (LongTermDebt)
  22. 20-F · period ending 2022-12-31 · accession 0001213900-23-033466 (LongTermDebt)
  23. 20-F · period ending 2023-12-31 · accession 0001213900-24-036648 (LongTermDebt)
  24. 20-F · period ending 2021-12-31 · accession 0001213900-22-027184 (CashAndCashEquivalentsAtCarryingValue)
  25. 20-F · period ending 2022-12-31 · accession 0001213900-23-033466 (CashAndCashEquivalentsAtCarryingValue)
  26. 20-F · period ending 2023-12-31 · accession 0001213900-24-036648 (CashAndCashEquivalentsAtCarryingValue)
  27. 20-F · period ending 2024-12-31 · accession 0001213900-25-033951 (CashAndCashEquivalentsAtCarryingValue)
  28. 20-F · period ending 2025-12-31 · accession 0001213900-26-047123 (CashAndCashEquivalentsAtCarryingValue)