Priority Technology Holdings, Inc.
PRTHdata completeness 100%10 fiscal years on filePriority Technology Holdings, Inc. earns about 7% on invested capital, below its ~9% cost of capital, but has diluted owners by 13% over 5 years — no moat visible in the numbers. The estimate methods put fair value between $0.18 and $22.22 a share.Whether it’s worth owning at today’s price is the last question — and yours to answer, below.
| Figure | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|
| Revenue | $514.9M1 | $663.6M2 | $755.6M3 | $879.7M3 | $953M3 |
| Net income | $1.39M4 | −$2.15M5 | −$1.31M6 | $24M6 | $55.7M6 |
| Operating cash flow | $9.38M7 | $70.5M8 | $81.3M9 | $85.6M9 | $100M9 |
| Capital expenditure | $9.72M10 | $18.9M11 | $21.3M12 | $21.7M12 | $24.9M12 |
| Free cash flow (derived) | −$342,0007 | $51.6M8 | $60M9 | $63.9M9 | $75.1M9 |
| Total debt | $1.21B13 | $605.1M14 | $638.7M15 | $1.85B16 | $2.08B16 |
| Cash & equivalents | $20.3M17 | $18.5M18 | $39.6M19 | $58.6M19 | $77.2M19 |
| Diluted shares | 71.9M | 78.2M | 78.3M | 78.0M | 81.5M |
Superscripts are receipts. Each links to the SEC filing the number came from (full list at the bottom).
10 shares is a claim on −$12.33 of net worth that earned you $6.83 and generated $9.22 of cash last year, against $255.16 of debt.
It earned about 7% on invested capital against a ~9% cost of capital — below the cost of funding. The numbers show no moat.
seeing a moat in the numbers →Share count is up 13% over 5 years — owners have been diluted. Worth asking what they got for it. Total debt has risen 71% over the same window.
reading capital allocation →Signals, not verdicts — read from the filings above. Numbers don’t prove a moat; they show its footprint. You decide.
The 3 estimate methods that apply put fair value between $0.18 and $22.22 a share. They rest on different assumptions, so where they diverge is the story.
assumptions (10)
- riskFreeRate4.7%
- equityRiskPremium5.0%
- beta100.0%
- equityWeight85.0%
- costOfDebtSpread1.5%
- taxRate21.0%
- terminalGrowth2.5%
- projectionYears10
- fcfGrowth20.0%
- fcfBase$63.9M
assumptions (10)
- riskFreeRate4.7%
- equityRiskPremium5.0%
- beta100.0%
- equityWeight85.0%
- costOfDebtSpread1.5%
- taxRate21.0%
- terminalGrowth2.5%
- projectionYears5
- fcfGrowth20.0%
- fcfBase$63.9M
assumptions (8)
- riskFreeRate4.7%
- equityRiskPremium5.0%
- beta100.0%
- equityWeight85.0%
- costOfDebtSpread1.5%
- taxRate21.0%
- normalizedEarnings$1.39M
- growthAssumed0.0%
Different models answer different questions — which to trust when →
| Bear | 0.0% | −$13.36 |
| Base | 20.0% | $1.01 |
| Bull | 20.0% | $1.01 |
Bear/base/bull growth = 0% / filed history / history + 5pp. Type a price to see the return each case implies.
Default growth 20.0%= this company’s own filed history (median-to-median FCF CAGR, clamped 0–20%). Your adjustments are recorded anonymously. They become the “what do owners actually believe” dataset.
- 10-K · period ending 2021-12-31 · accession 0001653558-24-000039 (RevenueFromContractWithCustomerExcludingAssessedTax)
- 10-K · period ending 2022-12-31 · accession 0001653558-25-000039 (RevenueFromContractWithCustomerExcludingAssessedTax)
- 10-K · period ending 2023-12-31 · accession 0001653558-26-000066 (RevenueFromContractWithCustomerExcludingAssessedTax)
- 10-K · period ending 2021-12-31 · accession 0001653558-24-000039 (ProfitLoss)
- 10-K · period ending 2022-12-31 · accession 0001653558-25-000039 (ProfitLoss)
- 10-K · period ending 2023-12-31 · accession 0001653558-26-000066 (ProfitLoss)
- 10-K · period ending 2021-12-31 · accession 0001653558-24-000039 (NetCashProvidedByUsedInOperatingActivities)
- 10-K · period ending 2022-12-31 · accession 0001653558-25-000039 (NetCashProvidedByUsedInOperatingActivities)
- 10-K · period ending 2023-12-31 · accession 0001653558-26-000066 (NetCashProvidedByUsedInOperatingActivities)
- 10-K · period ending 2021-12-31 · accession 0001653558-24-000039 (PaymentsToAcquirePropertyPlantAndEquipment)
- 10-K · period ending 2022-12-31 · accession 0001653558-25-000039 (PaymentsToAcquirePropertyPlantAndEquipment)
- 10-K · period ending 2023-12-31 · accession 0001653558-26-000066 (PaymentsToAcquirePropertyPlantAndEquipment)
- 10-K · period ending 2021-12-31 · accession 0001653558-23-000030 (LongTermDebtNoncurrent)
- 10-K · period ending 2022-12-31 · accession 0001653558-24-000039 (LongTermDebtNoncurrent)
- 10-K · period ending 2023-12-31 · accession 0001653558-25-000039 (LongTermDebtNoncurrent)
- 10-K · period ending 2024-12-31 · accession 0001653558-26-000066 (LongTermDebtNoncurrent)
- 10-K · period ending 2021-12-31 · accession 0001653558-24-000039 (CashAndCashEquivalentsAtCarryingValue)
- 10-K · period ending 2022-12-31 · accession 0001653558-25-000039 (CashAndCashEquivalentsAtCarryingValue)
- 10-K · period ending 2023-12-31 · accession 0001653558-26-000066 (CashAndCashEquivalentsAtCarryingValue)