Planet Fitness, Inc.
PLNTdata completeness 88%13 fiscal years on fileData notes: no data for concept 'dilutedShares'; no data for concept 'epsDiluted'
The thesis, from the filings
Planet Fitness, Inc. earns about 5% on invested capital. The cash-flow models don't apply cleanly here — the ledger says why below.Whether it’s worth owning at today’s price is the last question — and yours to answer, below.
i. The business — what you’d actually own
| Figure | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|
| Revenue | $587M1 | $936.8M2 | $1.07B3 | $1.18B3 | $1.32B3 |
| Net income | $42.8M4 | $99.4M5 | $138.3M6 | $172M6 | $219.1M6 |
| Operating cash flow | $189.3M7 | $240.2M8 | $330.3M9 | $343.9M9 | $418.4M9 |
| Capital expenditure | $54.1M10 | $100.1M11 | $136M12 | $155.1M12 | $163.7M12 |
| Free cash flow (derived) | $135.2M7 | $140.2M8 | $194.3M9 | $188.8M9 | $254.8M9 |
| Total debt | $3.52B13 | $4B14 | $3.97B15 | $4.34B16 | $4.96B16 |
| Cash & equivalents | $545.9M17 | $409.8M18 | $275.8M19 | $293.2M20 | $345.7M20 |
| Diluted shares | — | — | — | — | — |
Superscripts are receipts. Each links to the SEC filing the number came from (full list at the bottom).
iii. Is this a good business?
Moat signal · return on invested capital
5% avg · 5y
FY21 5%FY22 5%FY23 6%FY24 5%FY25 5%
It earned an average 5% on invested capital over 5 years. Compare that to what it costs to fund the business.
seeing a moat in the numbers →Management signal · capital allocation
— shares · 5y
Total debt has risen 41% over the same window.
reading capital allocation →Signals, not verdicts — read from the filings above. Numbers don’t prove a moat; they show its footprint. You decide.
iv. What it’s worth — engine v0.1.0
DCF · Growth Exit 10Y
not applicable
no diluted share count — cannot compute per-share value
DCF · Growth Exit 5Y
not applicable
no diluted share count — cannot compute per-share value
Earnings Power Value
not applicable
no diluted share count
Graham Number
not applicable
diluted EPS missing or non-positive — Graham Number undefined
Different models answer different questions — which to trust when →
Sources — the receipts
- 10-K · period ending 2021-12-31 · accession 0001637207-24-000020 (RevenueFromContractWithCustomerExcludingAssessedTax)
- 10-K · period ending 2022-12-31 · accession 0001637207-25-000016 (RevenueFromContractWithCustomerExcludingAssessedTax)
- 10-K · period ending 2023-12-31 · accession 0001637207-26-000011 (RevenueFromContractWithCustomerExcludingAssessedTax)
- 10-K · period ending 2021-12-31 · accession 0001637207-24-000020 (NetIncomeLoss)
- 10-K · period ending 2022-12-31 · accession 0001637207-25-000016 (NetIncomeLoss)
- 10-K · period ending 2023-12-31 · accession 0001637207-26-000011 (NetIncomeLoss)
- 10-K · period ending 2021-12-31 · accession 0001637207-24-000020 (NetCashProvidedByUsedInOperatingActivities)
- 10-K · period ending 2022-12-31 · accession 0001637207-25-000016 (NetCashProvidedByUsedInOperatingActivities)
- 10-K · period ending 2023-12-31 · accession 0001637207-26-000011 (NetCashProvidedByUsedInOperatingActivities)
- 10-K · period ending 2021-12-31 · accession 0001637207-24-000020 (PaymentsToAcquirePropertyPlantAndEquipment)
- 10-K · period ending 2022-12-31 · accession 0001637207-25-000016 (PaymentsToAcquirePropertyPlantAndEquipment)
- 10-K · period ending 2023-12-31 · accession 0001637207-26-000011 (PaymentsToAcquirePropertyPlantAndEquipment)
- 10-K · period ending 2021-12-31 · accession 0001637207-23-000005 (LongTermDebtNoncurrent)
- 10-K · period ending 2022-12-31 · accession 0001637207-24-000020 (LongTermDebtNoncurrent)
- 10-K · period ending 2023-12-31 · accession 0001637207-25-000016 (LongTermDebtNoncurrent)
- 10-K · period ending 2024-12-31 · accession 0001637207-26-000011 (LongTermDebtNoncurrent)
- 10-K · period ending 2021-12-31 · accession 0001637207-23-000005 (CashAndCashEquivalentsAtCarryingValue)
- 10-K · period ending 2022-12-31 · accession 0001637207-24-000020 (CashAndCashEquivalentsAtCarryingValue)
- 10-K · period ending 2023-12-31 · accession 0001637207-25-000016 (CashAndCashEquivalentsAtCarryingValue)
- 10-K · period ending 2024-12-31 · accession 0001637207-26-000011 (CashAndCashEquivalentsAtCarryingValue)