Monster Beverage Corp
MNSTdata completeness 88%18 fiscal years on fileData notes: no data for concept 'interestExpense'
Monster Beverage Corp earns about 27% on invested capital, far above its ~9% cost of capital, and has bought back 8% of its shares over 5 years — the marks of a durable business run for its owners. The estimate methods put fair value between $15.88 and $68.43 a share.Whether it’s worth owning at today’s price is the last question — and yours to answer, below.
| Figure | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|
| Revenue | $5.54B1 | $6.31B2 | $7.14B3 | $7.49B3 | $8.29B3 |
| Net income | $1.38B4 | $1.19B5 | $1.63B6 | $1.51B6 | $1.91B6 |
| Operating cash flow | $1.16B7 | $887.7M8 | $1.72B9 | $1.93B9 | $2.1B9 |
| Capital expenditure | $43.9M10 | $188.7M11 | $221.4M12 | $264.1M12 | $132.3M12 |
| Free cash flow (derived) | $1.11B7 | $699M8 | $1.5B9 | $1.66B9 | $1.97B9 |
| Total debt | — | — | — | $747.9M13 | — |
| Cash & equivalents | $1.33B14 | $1.31B15 | $2.3B16 | $1.53B17 | $2.09B17 |
| Diluted shares | 1.07B | 1.07B | 1.06B | 1.01B | 984.5M |
Superscripts are receipts. Each links to the SEC filing the number came from (full list at the bottom).
10 shares is a claim on $83.84 of net worth that earned you $19.36 and generated $19.97 of cash last year.
It earned about 27% on invested capital, year after year, against a ~9% cost of capital — the footprint of real pricing power. Competition usually drags returns like this back down; here it hasn't.
seeing a moat in the numbers →Share count is down 8% over 5 years — management has been buying back stock, quietly handing owners a bigger slice. Total debt has held roughly steady.
reading capital allocation →Signals, not verdicts — read from the filings above. Numbers don’t prove a moat; they show its footprint. You decide.
The 3 estimate methods that apply put fair value between $15.88 and $68.43 a share. They rest on different assumptions, so where they diverge is the story.
assumptions (10)
- riskFreeRate4.7%
- equityRiskPremium5.0%
- beta100.0%
- equityWeight85.0%
- costOfDebtSpread1.5%
- taxRate21.0%
- terminalGrowth2.5%
- projectionYears10
- fcfGrowth14.4%
- fcfBase$1.66B
assumptions (10)
- riskFreeRate4.7%
- equityRiskPremium5.0%
- beta100.0%
- equityWeight85.0%
- costOfDebtSpread1.5%
- taxRate21.0%
- terminalGrowth2.5%
- projectionYears5
- fcfGrowth14.4%
- fcfBase$1.66B
assumptions (8)
- riskFreeRate4.7%
- equityRiskPremium5.0%
- beta100.0%
- equityWeight85.0%
- costOfDebtSpread1.5%
- taxRate21.0%
- normalizedEarnings$1.51B
- growthAssumed0.0%
Different models answer different questions — which to trust when →
| Bear | 0.0% | $26.28 |
| Base | 14.4% | $46.35 |
| Bull | 19.4% | $55.97 |
Bear/base/bull growth = 0% / filed history / history + 5pp. Type a price to see the return each case implies.
Default growth 14.4%= this company’s own filed history (median-to-median FCF CAGR, clamped 0–20%). Your adjustments are recorded anonymously. They become the “what do owners actually believe” dataset.
- 10-K · period ending 2021-12-31 · accession 0001104659-24-029425 (RevenueFromContractWithCustomerExcludingAssessedTax)
- 10-K · period ending 2022-12-31 · accession 0001410578-25-000248 (RevenueFromContractWithCustomerExcludingAssessedTax)
- 10-K · period ending 2023-12-31 · accession 0001104659-26-020831 (RevenueFromContractWithCustomerExcludingAssessedTax)
- 10-K · period ending 2021-12-31 · accession 0001104659-24-029425 (ProfitLoss)
- 10-K · period ending 2022-12-31 · accession 0001410578-25-000248 (ProfitLoss)
- 10-K · period ending 2023-12-31 · accession 0001104659-26-020831 (ProfitLoss)
- 10-K · period ending 2021-12-31 · accession 0001104659-24-029425 (NetCashProvidedByUsedInOperatingActivities)
- 10-K · period ending 2022-12-31 · accession 0001410578-25-000248 (NetCashProvidedByUsedInOperatingActivities)
- 10-K · period ending 2023-12-31 · accession 0001104659-26-020831 (NetCashProvidedByUsedInOperatingActivities)
- 10-K · period ending 2021-12-31 · accession 0001104659-24-029425 (PaymentsToAcquirePropertyPlantAndEquipment)
- 10-K · period ending 2022-12-31 · accession 0001410578-25-000248 (PaymentsToAcquirePropertyPlantAndEquipment)
- 10-K · period ending 2023-12-31 · accession 0001104659-26-020831 (PaymentsToAcquirePropertyPlantAndEquipment)
- 10-K · period ending 2024-12-31 · accession 0001104659-26-020831 (LongTermDebtNoncurrent)
- 10-K · period ending 2021-12-31 · accession 0001104659-23-027245 (CashAndCashEquivalentsAtCarryingValue)
- 10-K · period ending 2022-12-31 · accession 0001104659-24-029425 (CashAndCashEquivalentsAtCarryingValue)
- 10-K · period ending 2023-12-31 · accession 0001410578-25-000248 (CashAndCashEquivalentsAtCarryingValue)
- 10-K · period ending 2024-12-31 · accession 0001104659-26-020831 (CashAndCashEquivalentsAtCarryingValue)