FORD MOTOR CO
Fdata completeness 88%19 fiscal years on fileFORD MOTOR CO earns about 21% on invested capital, far above its ~9% cost of capital, with a roughly flat share count — a real edge showing up in the numbers. The estimate methods put fair value between $11.32 and $30.07 a share.Whether it’s worth owning at today’s price is the last question — and yours to answer, below.
| Figure | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|
| Revenue | $136.3B1 | $158.1B2 | $176.2B3 | $185B3 | $187.3B3 |
| Net income | $17.9B4 | −$1.98B5 | $4.35B5 | $5.88B5 | −$8.16B6 |
| Operating cash flow | $15.8B7 | $6.85B8 | $14.9B9 | $15.4B9 | $21.3B9 |
| Capital expenditure | $6.23B10 | $6.87B11 | $8.24B12 | $8.68B12 | $8.82B12 |
| Free cash flow (derived) | $9.56B7 | −$13M8 | $6.68B9 | $6.74B9 | $12.5B9 |
| Total debt | — | — | — | — | — |
| Cash & equivalents | $20.5B13 | $25.1B14 | $24.9B15 | $22.9B16 | $23.4B16 |
| Diluted shares | 4.03B | 4.01B | 4.04B | 4.02B | 3.98B |
Superscripts are receipts. Each links to the SEC filing the number came from (full list at the bottom).
10 shares is a claim on $90.35 of net worth that earned you −$20.51 and generated $31.33 of cash last year.
It earned about 21% on invested capital, year after year, against a ~9% cost of capital — the footprint of real pricing power. Competition usually drags returns like this back down; here it hasn't.
seeing a moat in the numbers →Share count is roughly flat over 5 years — little dilution, little buyback.
reading capital allocation →Signals, not verdicts — read from the filings above. Numbers don’t prove a moat; they show its footprint. You decide.
The 3 estimate methods that apply put fair value between $11.32 and $30.07 a share. They rest on different assumptions, so where they diverge is the story.
assumptions (10)
- riskFreeRate4.7%
- equityRiskPremium5.0%
- beta100.0%
- equityWeight85.0%
- costOfDebtSpread1.5%
- taxRate21.0%
- terminalGrowth2.5%
- projectionYears10
- fcfGrowth0.0%
- fcfBase$6.74B
assumptions (10)
- riskFreeRate4.7%
- equityRiskPremium5.0%
- beta100.0%
- equityWeight85.0%
- costOfDebtSpread1.5%
- taxRate21.0%
- terminalGrowth2.5%
- projectionYears5
- fcfGrowth0.0%
- fcfBase$6.74B
assumptions (8)
- riskFreeRate4.7%
- equityRiskPremium5.0%
- beta100.0%
- equityWeight85.0%
- costOfDebtSpread1.5%
- taxRate21.0%
- normalizedEarnings$4.35B
- growthAssumed0.0%
Different models answer different questions — which to trust when →
| Bear | 0.0% | $30.07 |
| Base | 0.0% | $30.07 |
| Bull | 5.0% | $35.93 |
Bear/base/bull growth = 0% / filed history / history + 5pp. Type a price to see the return each case implies.
Default growth 0.0%= this company’s own filed history (median-to-median FCF CAGR, clamped 0–20%). Your adjustments are recorded anonymously. They become the “what do owners actually believe” dataset.
- 10-K · period ending 2021-12-31 · accession 0000037996-24-000009 (RevenueFromContractWithCustomerExcludingAssessedTax)
- 10-K · period ending 2022-12-31 · accession 0000037996-25-000013 (RevenueFromContractWithCustomerExcludingAssessedTax)
- 10-K · period ending 2023-12-31 · accession 0000037996-26-000015 (RevenueFromContractWithCustomerExcludingAssessedTax)
- 10-K · period ending 2021-12-31 · accession 0000037996-24-000009 (NetIncomeLoss)
- 10-K · period ending 2022-12-31 · accession 0000037996-25-000013 (NetIncomeLoss)
- 10-K · period ending 2025-12-31 · accession 0000037996-26-000015 (ProfitLoss)
- 10-K · period ending 2021-12-31 · accession 0000037996-24-000009 (NetCashProvidedByUsedInOperatingActivities)
- 10-K · period ending 2022-12-31 · accession 0000037996-25-000013 (NetCashProvidedByUsedInOperatingActivities)
- 10-K · period ending 2023-12-31 · accession 0000037996-26-000015 (NetCashProvidedByUsedInOperatingActivities)
- 10-K · period ending 2021-12-31 · accession 0000037996-24-000009 (PaymentsToAcquireProductiveAssets)
- 10-K · period ending 2022-12-31 · accession 0000037996-25-000013 (PaymentsToAcquireProductiveAssets)
- 10-K · period ending 2023-12-31 · accession 0000037996-26-000015 (PaymentsToAcquireProductiveAssets)
- 10-K · period ending 2021-12-31 · accession 0000037996-23-000012 (CashAndCashEquivalentsAtCarryingValue)
- 10-K · period ending 2022-12-31 · accession 0000037996-24-000009 (CashAndCashEquivalentsAtCarryingValue)
- 10-K · period ending 2023-12-31 · accession 0000037996-25-000013 (CashAndCashEquivalentsAtCarryingValue)
- 10-K · period ending 2024-12-31 · accession 0000037996-26-000015 (CashAndCashEquivalentsAtCarryingValue)