Chanson International Holding

CHSNdata completeness 100%6 fiscal years on file
The thesis, from the filings

Chanson International Holding earns about 33% on invested capital, far above its ~9% cost of capital, and has bought back 40% of its shares over 5 years — the marks of a durable business run for its owners. The estimate methods put fair value between $0.36 and $1.41 a share.Whether it’s worth owning at today’s price is the last question — and yours to answer, below.

i. The business — what you’d actually own
FigureFY 2021FY 2022FY 2023FY 2024FY 2025
Revenue$14.7M1$13.3M1$17.3M1$18.2M2$18.3M2
Net income$506,7693−$1.29M4$33,5885$756,2855$187,5405
Operating cash flow$1.78M6$551,3487−$2.95M8$3.54M8$2.86M8
Capital expenditure$2.04M9$860,03410$773,96411$583,31311$2.4M11
Free cash flow (derived)−$259,8086−$308,6867−$3.73M8$2.95M8$468,5938
Total debt$1.56M12$434,95912$2.68M13$1.51M14$10.1M15
Cash & equivalents$3.9M16$2.92M16$1.48M17$12.1M18$8.64M18
Diluted shares9.0M9.0M144,217205,2965.4M

Superscripts are receipts. Each links to the SEC filing the number came from (full list at the bottom).

ii. Your slice — ownership made literal
If you owned
shares
Net assets behind them
$104.69
your share of equity
Profit it earned you last year
$0.35
Free cash flow it threw off
$0.87
Debt you’d be carrying
$18.8

10 shares is a claim on $104.69 of net worth that earned you $0.35 and generated $0.87 of cash last year, against $18.8 of debt.

iii. Is this a good business?
Moat signal · return on invested capital
33% avg · 5y
FY21 121%FY22 FY23 1%FY24 11%FY25 1%

It earned about 33% on invested capital, year after year, against a ~9% cost of capital — the footprint of real pricing power. Competition usually drags returns like this back down; here it hasn't.

seeing a moat in the numbers →
Management signal · capital allocation
−40% shares · 5y

Share count is down 40% over 5 years — management has been buying back stock, quietly handing owners a bigger slice. Total debt has risen 547% over the same window.

reading capital allocation →

Signals, not verdicts — read from the filings above. Numbers don’t prove a moat; they show its footprint. You decide.

iv. What it’s worth — engine v0.1.0

The 3 estimate methods that apply put fair value between $0.36 and $1.41 a share. They rest on different assumptions, so where they diverge is the story; the Graham Number is a stricter floor, not a target.

DCF · Growth Exit 10Y
$1.41
assumptions (10)
  • riskFreeRate4.7%
  • equityRiskPremium5.0%
  • beta100.0%
  • equityWeight85.0%
  • costOfDebtSpread1.5%
  • taxRate21.0%
  • terminalGrowth2.5%
  • projectionYears10
  • fcfGrowth5.0%
  • fcfBase$468,593
DCF · Growth Exit 5Y
$1.28
assumptions (10)
  • riskFreeRate4.7%
  • equityRiskPremium5.0%
  • beta100.0%
  • equityWeight85.0%
  • costOfDebtSpread1.5%
  • taxRate21.0%
  • terminalGrowth2.5%
  • projectionYears5
  • fcfGrowth5.0%
  • fcfBase$468,593
Earnings Power Value
$0.36
assumptions (8)
  • riskFreeRate4.7%
  • equityRiskPremium5.0%
  • beta100.0%
  • equityWeight85.0%
  • costOfDebtSpread1.5%
  • taxRate21.0%
  • normalizedEarnings$187,540
  • growthAssumed0.0%
Graham Number
$2.66
assumptions (1)
  • grahamMultiplier2250.0%

Different models answer different questions — which to trust when →

v. The price question — last, on purpose
Is today’s price fair?
See live price ↗
Type a price. The ledger answers.
Or set your own belief
FCF growth, next 5 years5.0%
Discount rate (WACC)8.93%
Terminal growth2.5%
At your growth, a share is worth $1.28
The three cases
Bear0.0%$0.98
Base5.0%$1.28
Bull10.0%$1.64

Bear/base/bull growth = 0% / filed history / history + 5pp. Type a price to see the return each case implies.

Default growth 5.0%= this company’s own filed history (median-to-median FCF CAGR, clamped 0–20%). Your adjustments are recorded anonymously. They become the “what do owners actually believe” dataset.

Sources — the receipts
  1. 20-F · period ending 2021-12-31 · accession 0001213900-24-037819 (RevenueFromContractWithCustomerIncludingAssessedTax)
  2. 20-F · period ending 2024-12-31 · accession 0001213900-26-045625 (Revenues)
  3. 20-F · period ending 2021-12-31 · accession 0001213900-24-037819 (NetIncomeLoss)
  4. 20-F · period ending 2022-12-31 · accession 0001213900-25-028989 (NetIncomeLoss)
  5. 20-F · period ending 2023-12-31 · accession 0001213900-26-045625 (NetIncomeLoss)
  6. 20-F · period ending 2021-12-31 · accession 0001213900-24-037819 (NetCashProvidedByUsedInOperatingActivities)
  7. 20-F · period ending 2022-12-31 · accession 0001213900-25-028989 (NetCashProvidedByUsedInOperatingActivities)
  8. 20-F · period ending 2023-12-31 · accession 0001213900-26-045625 (NetCashProvidedByUsedInOperatingActivities)
  9. 20-F · period ending 2021-12-31 · accession 0001213900-24-037819 (PaymentsToAcquirePropertyPlantAndEquipment)
  10. 20-F · period ending 2022-12-31 · accession 0001213900-25-028989 (PaymentsToAcquirePropertyPlantAndEquipment)
  11. 20-F · period ending 2023-12-31 · accession 0001213900-26-045625 (PaymentsToAcquirePropertyPlantAndEquipment)
  12. 20-F · period ending 2021-12-31 · accession 0001213900-23-034610 (ShortTermBorrowings)
  13. 20-F · period ending 2023-12-31 · accession 0001213900-25-028989 (ShortTermBorrowings)
  14. 20-F · period ending 2024-12-31 · accession 0001213900-26-045625 (ShortTermBorrowings)
  15. 20-F · period ending 2025-12-31 · accession 0001213900-26-045625 (LongTermDebtNoncurrent)
  16. 20-F · period ending 2021-12-31 · accession 0001213900-23-034610 (CashAndCashEquivalentsAtCarryingValue)
  17. 20-F · period ending 2023-12-31 · accession 0001213900-25-028989 (CashAndCashEquivalentsAtCarryingValue)
  18. 20-F · period ending 2024-12-31 · accession 0001213900-26-045625 (CashAndCashEquivalentsAtCarryingValue)