MeritValue

AMERICAN REBEL HOLDINGS INC

AREBdata completeness 100%11 fiscal years on file
The thesis, from the filings

AMERICAN REBEL HOLDINGS INC earns about -112% on invested capital, and has bought back 100% of its shares over 5 years. The cash-flow models don't apply cleanly here — the ledger says why below.Whether it’s worth owning at today’s price is the last question — and yours to answer, below.

i. The business — what you’d actually own
FigureFY 2021FY 2022FY 2023FY 2024FY 2025
Revenue$986,8261$7.95M2$16M3$11.4M4$9.52M4
Net income−$6.1M5−$10.1M6−$9.73M7−$17.6M8−$34.3M8
Operating cash flow−$847,8459−$7.63M10−$7.03M11−$7.02M12−$7.22M12
Capital expenditure—$30,39213$6,30014$3,09015$329,43515
Free cash flow (derived)—−$7.66M10−$7.04M11−$7.02M12−$7.55M12
Total debt$7.76M16$1.2M17$2.54M18$4.94M19$19.6M19
Cash & equivalents$17,60720$286,08621$1.08M22$287,54623$147,58623
Diluted shares1.9M298,80011,3551543

Superscripts are receipts. Each links to the SEC filing the number came from (full list at the bottom).

ii. Your slice — ownership made literal
If you owned
shares
Net assets behind them
$80,695.6
your share of equity
Profit it earned you last year
−$632,141.6
Free cash flow it threw off
−$139,113.31
Debt you’d be carrying
$361,259.41

10 shares is a claim on $80,695.6 of net worth that earned you −$632,141.6 and generated −$139,113.31 of cash last year, against $361,259.41 of debt.

iii. Is this a good business?
Moat signal · return on invested capital
-112% avg · 5y
FY21 -111%FY22 -91%FY23 -134%FY24 —FY25 -114%

It earned an average -112% on invested capital over 5 years. Compare that to what it costs to fund the business.

seeing a moat in the numbers →
Management signal · capital allocation
−100% shares · 5y

Share count is down 100% over 5 years — management has been buying back stock, quietly handing owners a bigger slice. Total debt has risen 153% over the same window.

reading capital allocation →

Signals, not verdicts — read from the filings above. Numbers don’t prove a moat; they show its footprint. You decide.

iv. What it’s worth — engine v0.1.0
DCF · Growth Exit 10Y
not applicable
3y-median FCF non-positive — growth-exit DCF not applicable (see EPV)
DCF · Growth Exit 5Y
not applicable
3y-median FCF non-positive — growth-exit DCF not applicable (see EPV)
Earnings Power Value
not applicable
normalized (5y-median) earnings non-positive — EPV undefined
Graham Number
not applicable
diluted EPS missing or non-positive — Graham Number undefined

Different models answer different questions — which to trust when →

Sources — the receipts
  1. 10-K · period ending 2021-12-31 · accession 0001493152-23-012360 (RevenueFromContractWithCustomerExcludingAssessedTax)
  2. 10-K/A · period ending 2022-12-31 · accession 0001493152-25-004183 (RevenueFromContractWithCustomerExcludingAssessedTax)
  3. 10-K · period ending 2023-12-31 · accession 0001641172-25-003346 (RevenueFromContractWithCustomerExcludingAssessedTax)
  4. 10-K · period ending 2024-12-31 · accession 0001493152-26-014291 (RevenueFromContractWithCustomerExcludingAssessedTax)
  5. 10-K · period ending 2021-12-31 · accession 0001493152-23-012360 (NetIncomeLoss)
  6. 10-K/A · period ending 2022-12-31 · accession 0001493152-25-004183 (NetIncomeLoss)
  7. 10-K · period ending 2023-12-31 · accession 0001641172-25-003346 (NetIncomeLoss)
  8. 10-K · period ending 2024-12-31 · accession 0001493152-26-014291 (NetIncomeLoss)
  9. 10-K · period ending 2021-12-31 · accession 0001493152-23-012360 (NetCashProvidedByUsedInOperatingActivities)
  10. 10-K/A · period ending 2022-12-31 · accession 0001493152-25-004183 (NetCashProvidedByUsedInOperatingActivities)
  11. 10-K · period ending 2023-12-31 · accession 0001641172-25-003346 (NetCashProvidedByUsedInOperatingActivities)
  12. 10-K · period ending 2024-12-31 · accession 0001493152-26-014291 (NetCashProvidedByUsedInOperatingActivities)
  13. 10-K/A · period ending 2022-12-31 · accession 0001493152-25-004183 (PaymentsToAcquirePropertyPlantAndEquipment)
  14. 10-K · period ending 2023-12-31 · accession 0001641172-25-003346 (PaymentsToAcquirePropertyPlantAndEquipment)
  15. 10-K · period ending 2024-12-31 · accession 0001493152-26-014291 (PaymentsToAcquirePropertyPlantAndEquipment)
  16. 10-K · period ending 2021-12-31 · accession 0001493152-22-008572 (LongTermDebt)
  17. 10-K/A · period ending 2022-12-31 · accession 0001493152-25-004183 (ShortTermBorrowings)
  18. 10-K · period ending 2023-12-31 · accession 0001641172-25-003346 (ShortTermBorrowings)
  19. 10-K · period ending 2024-12-31 · accession 0001493152-26-014291 (ShortTermBorrowings)
  20. 10-K · period ending 2021-12-31 · accession 0001493152-23-012360 (CashAndCashEquivalentsAtCarryingValue)
  21. 10-K/A · period ending 2022-12-31 · accession 0001493152-25-004183 (CashAndCashEquivalentsAtCarryingValue)
  22. 10-K · period ending 2023-12-31 · accession 0001641172-25-003346 (CashAndCashEquivalentsAtCarryingValue)
  23. 10-K · period ending 2024-12-31 · accession 0001493152-26-014291 (CashAndCashEquivalentsAtCarryingValue)